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Bookmaker Comparison

Are you a betting enthusiast and are looking for betting opportunities that fits your interests? We got you covered with the best betting bonus comparison, bookmaker reviews that compares bookmakers, and guides that helps you on your journey to compare betting sites.

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21+. Gambling problem? Call 1-800-gambler. Deposit required. Free Bets added to Free Bet Credits balance. Free Bet risk excluded from returns. T&Cs, time limits & exclusions apply.
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Play nowPlay now
21+. Gambling problem? Call 1-800-gambler. Deposit required. Free Bets added to Free Bet Credits balance. Free Bet risk excluded from returns. T&Cs, time limits & exclusions apply.

Guide to comparing bookmakers

Online sports betting and esports betting are some of the most popular hobbies that people tend to have nowadays. There are millions of people that visit online sports betting sites daily. And, given the laws of supply and demand, since there is lots of demand, then it means that there’s also a lot of supply.

What this means is that there are hundreds, if not thousands of online sports bookies that specialize in giving players the chance to place quick online bets on their favorite sports and events.Experience shows that there may arise some difficulties for the players when it comes to selecting the best bookie for their own needs and preferences. The main reason for this is that the aforementioned fact that there are thousands of online sports bookies. What’s problematic here is that, while many of them are licensed and regulated, there are still many that aren’t and that pose a security risk for players.

So, this is where our comparison tools come into place. With their help, you will get quick information on the most important aspects of the bookmakers in question. And armed with this information, you will be able to make the right choices and determine the best option as per your needs and preferences.

But what are the most important ways in which we compare the bookmakers? You can read all about it below.

100% up to €100 Matched Deposit
  • Great Esports Coverage
  • Superb Mobile Experience
  • Trusted, Licensed in Malta
21+. Gambling problem? Call 1-800-gambler. T&Cs, time limits & exclusions apply.
100% $125 deposit bonus
  • Great betbuilder
  • Plenty of live streamed events
  • Edit a bet after it's placed
21+. Gambling problem? Call 1-800-gambler. Deposit required. Free Bets added to Free Bet Credits balance. Free Bet risk excluded from returns. T&Cs, time limits & exclusions apply.
100% up to $1,000 & $75 Free Bet
  • Great mobile apps
  • Same-game parlays
  • Trusted and reputable brand
21+. Gambling problem? Call 1-800-gambler. Deposit required. Free Bets added to Free Bet Credits balance. Free Bet risk excluded from returns. T&Cs, time limits & exclusions apply.
100% up to $100 Deposit match
  • Great Esports Coverage
  • Mobile Friendly
  • Plenty of payment methods
21+. Gambling problem? Call 1-800-gambler. T&Cs, time limits & exclusions apply.
Refund up to $25 first bet on loss
  • Free live streaming of sports events
  • Good sports and esports coverage
  • Very reputable brand regulated in Malta
21+. Gambling problem? Call 1-800-gambler. Deposit required. Free Bets added to Free Bet Credits balance. Free Bet risk excluded from returns. T&Cs, time limits & exclusions apply.

The Number of Betting Markets

The all-important number of available betting markets comes into play immediately. What this metric gives you is information on how many sports or esports you can bet on. For the sake of reference, some options that the players may have depending on the bookmaker of their choice are:

  • Basketball
  • Football
  • Tennis
  • Ice Hockey
  • Baseball
  • MMA/Boxing

And many others. Some bookmakers have invested a lot in the development of the available betting markets on their respective platforms so that the players can bet on a big variety of sports with events from all over the world. There are even some bookmakers that offer unorthodox betting markets, such as betting on the weather or the outcome of political events.

Not to be outdone, there are many bookmakers that specialize in providing esports betting to the players and fans, such as:

  • CS:GO
  • Dota 2
  • League of Legends
  • Hearthstone
  • Fortnite
  • Overwatch

And many others. And of course, some bookmakers even offer a separate casino gambling section for the players, with games such as slots, blackjack, roulette, and others. So, by comparing online bookmakers in the sense of how many betting markets they make available to the players, you will get an important piece of information that will help you determine whether a particular bookmaker is worth your while or not.

The Betting Margin and Odds

The betting margin is another important parameter that, surprisingly, many players overlook in their quest for the best bookmakers. This piece of information is vital when it comes to making sound bookmaker comparisons. Long story short, the higher the betting market, the higher the house edge.
This means that the house will charge more money on average for the bets that the players make. And vice-versa, if the margins are lower, then it means that the house edge is close to follow, as well. So, it’s in the players’ best interest to look for the bookmakers with the lowest betting margins.

But what does it mean when we say “high betting margin” or “low betting margin”? To answer this question, we would have to take the industry average as an example. And currently, the industry average in terms of betting margins sits somewhere around 6-8%. So, the rule of thumb is, if the betting margins are higher than 8%, then the bookmaker charges a bigger commission than what’s average. And if the betting margins are set below 6%, then it’s a good deal for the player, as the house will charge a smaller sum of money.

Pretty much the same can be said about the betting odds. Finding the best odds on the market may prove to be a difficult endeavor if you try and do it on your own, as you would need to do manual comparisons of the odds that different bookmakers offer. Luckily, we have your back and we’re here to help. We offer all the required information on the bookmakers with the best possible odds that will help you get the biggest possible profits. Only by finding the bookmakers with the lowest betting margins and best odds will you be able to make the most of your online sports betting experience.

Live Streaming and Live Betting

Live streaming is one of the most popular “extra features” that players have come to love. The fact is that most online sports bettors that visit betting sites use the live streaming feature to watch their favorite events live as they place bets. So, what this means is that it may not be appropriate to say that live streaming is an extra feature. It’s much better, in our opinion, to consider it as a core, experience-enhancing feature that will help you make the most of online sports betting.

So, this is why we take live streaming as an important metric when determining the stature of a particular bookie. It’s important for there to be as big a selection of events across different sports and esports to stream, to give the players enough of a choice to select what they want to watch.

On the other hand, it’s not just about streaming, as you can watch events on TV or YouTube. It’s even more so important to be able to place live bets on the most popular events. And again, the bigger the number of events that you can place live bets on, the better. We have handpicked only the best bookmakers for you in this sense, so you can feel comfortable knowing that the best bookmakers will give you an ample choice in streaming and betting on the most popular events across a big variety of different sports from all around the world.

Payment Methods

Different bookmakers will offer different selections of payment methods for the players. But as you’re using online bookmakers’ services, you will come to realize that many bookmakers offer the following payment methods for deposits and withdrawals:

  • Visa
  • MasterCard
  • Maestro
  • Neteller
  • Skrill
  • Bank Wire Transfer

and others. Some bookmakers will even go so far as to even offer cryptocurrencies such as Bitcoin and Ethereum, among other payment methods. Some payment methods offer quick deposits and withdrawals, while for others, you may need to wait for a few days and up to a week to make a withdrawal. So, different players will have different preferences when it comes to payment methods and it’s important for bookmakers to offer as many and as varied payment methods as possible, such as credit/debit cards, electronic wallets, cryptocurrencies, etc.

Bonuses and Promotions

Did you know that bookmakers are also known for their generosity? What they do is give players free bonuses via promotions. And one of the most popular and most widely used bonuses is the welcome deposit match bonus. Long story short, for example, you can get a 100% match up to $200, which means that if you deposit $200, you will get an additional $200 of betting money. Which is quite a nice sum of money to be getting for free bets and wagers, if you ask us.

That being said, it may not be as simple as bookmakers would like to make it seem. For every bonus that you try and claim, you will have to meet the terms and conditions of the particular bonus. There’s, as an example, the wagering requirement. Let’s say that it’s 20x in the abovementioned $200 deposit match bonus. What this means is that you will have to wager the $200 of free money 20 times over, which amounts to a sum of $4,000. This is not a small sum, by any standards, and, making things potentially worse, there may very well be a smaller time window during which you will be able to release the bonus. So, if you fail to reach the 20x wagering requirement in the allotted time, you will end up losing the bonus altogether.

This is why it’s important to find the best bookmakers with the highest, most generous bonuses and with the fairest, most down-to-earth terms and conditions that you can easily meet on your path to release the bonus. Again, by using our comparison tools and lists, you will get all the information you need on the subject of bonuses and promotions.

Mobile Sports Betting

Many sports bettors are becoming fans of mobile sports betting. It’s simple, what mobile sports betting means is that the players will be able to place wagers on their favorite sports and events right from their mobile devices. So, there are a few parameters at play here.

The first one is whether there are any dedicated native apps for mobile devices. This includes compatibility with the following types of devices:

  • iOS
  • Android
  • Windows
  • Blackberry

and others. If the bookmaker has an app, then it can make the players’ life easier in the sense of online sports betting. A solid app with built-in sports betting functionalities can enhance the players’ experience and significantly simplify things.

Regardless if there’s an app though, if the bookmaker wants to be able to say that it offers mobile sports betting functionalities, then it needs to at least have designed a mobile website. In some cases, this is even better than downloading a dedicated app, the reason being that, if you use a mobile website, you won’t need to download any special apps or install them on your device, effectively cluttering it up. A good mobile website can serve the players’ needs just as well as the app, especially if it’s imbued with HTML5 compatibility, as this will make it compatible with a big variety of different mobile devices.

In this sense, to do some mobile betting, in most cases, what you’ll need is a compatible mobile device alongside steady access to the internet, and you can place wagers from just about anywhere. Our tools and lists will help you determine the best of the best bookmakers that have the best mobile sports betting experience ready for the players.

Customer Support

It’s also important to be able to compare bookmakers in terms of the level of customer support that they offer to the players. In most cases, the bookmakers offer three core ways to contact customer service:

  • Live chat
  • Phone
  • Email

And in most cases, regardless of which customer support contact method you will choose, you will still get quality support. Most sports bettors would say that the live chat contact option is the best of the three since it’s easiest and most convenient to use, but of course, this is a matter of personal preference.

Now, the differences lie in how fast the customer service team is to respond to the players and in the quality of the answers. You may be surprised to learn that there are big differences in this regard. Some bookmakers offer slow-to-respond customer service and a team that’s not skilled nor professional. So, it’s without a doubt important to be able to compare the offers made by the best bookmakers in terms of customer service.

Conclusion: The Best Bookmakers

If you’re armed with the right tools and knowledge, then it shouldn’t be a difficult process at all for you to go through to determine the quality of online sports betting bookmakers. And, in this sense, you’ve come to the right place. Feel free to use the tools and information that we provide to assess the best online bookmakers that will help you have the best possible online sports betting experience. Remember to cover all the metrics and elements that comprise the best bookmakers in the review process. And be sure to have fun doing your next round of sports betting on the best bookmakers’ websites.